Toys Market Trends: Significant Growth Expected Through 2032

 

As per MarkNtel Advisors the Global Toys Market size was valued at around USD 285.36 billion in 2024 and is projected to reach USD 405.25 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.02% during the forecast period, i.e., 2025-30. The Global Toys Market growth is due to the increasing awareness of educational benefits, rising development of cognitive & critical thinking, the support of government, digitalization of the sectors, rise in disposable income, increasing adoption of e-commerce platforms, kidulting, customization of the toys, and others, across multiple regions.

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Toys Market Systems Market Segmentation:

By Product Type

    • Dolls- Market Size & Forecast 2020-2030, USD Million
    • Outdoor and Sports Toy- Market Size & Forecast 2020-2030, USD Million
    • Building and Construction Set- Market Size & Forecast 2020-2030, USD Million
    • Infant and Preschool Toy- Market Size & Forecast 2020-2030, USD Million
    • Games\Puzzles- Market Size & Forecast 2020-2030, USD Million
    • Others- Market Size & Forecast 2020-2030, USD Million

By Distribution Channel

    • Offline Stores- Market Size & Forecast 2020-2030, USD Million
      • Supermarkets and Hypermarkets- Market Size & Forecast 2020-2030, USD Million
      • Specialty Stores- Market Size & Forecast 2020-2030, USD Million
      • Department Stores- Market Size & Forecast 2020-2030, USD Million
      • Others- Market Size & Forecast 2020-2030, USD Million
    • Online- Market Size & Forecast 2020-2030, USD Million

By Age Group

    • 0 to 3 Years- Market Size & Forecast 2020-2030, USD Million
    • 4 to 8 Years- Market Size & Forecast 2020-2030, USD Million
    • 9 to 12 Years- Market Size & Forecast 2020-2030, USD Million
    • >12 Years- Market Size & Forecast 2020-2030, USD Million

By Region

    • North America
    • South America
    • Europe
    • The Middle East & Africa
    • Asia-Pacific

Toys Market Recent Development:

  • 2025: Mattel Inc. partnered with OpenAI to develop AI-powered toys such as Barbie and Uno, while also integrating ChatGPT Enterprise across its internal operations. The collaboration aims to launch Mattel’s first AI-enhanced product in 2025, signaling a strategic move into intelligent, interactive play experiences.
  • 2024: Spin Master Corp. completed the $950 million acquisition of Melissa & Doug, a well-known maker of classic and educational toys. The deal fully integrated Melissa & Doug into Spin Master's portfolio, strengthening its position in the early childhood and wooden toy segments globally.

Report Delivery Format – Market research reports from MarkNtel Advisors are delivered in PDF, Excel, and PowerPoint formats. Once the payment is successfully processed, the report will be sent to your registered email within 24 hours.

Toys Market Drivers:

Increasing Focus on Cognitive Development of Children – Recently, the development of logic, language skills, strategy, detecting patterns, and other skills related to cognitive thinking, among children, has been observed due to their play sessions with toys. The games and puzzles challenge the thinking ability, leading the children to brainstorm, thus enhancing their brain capabilities. As per the 2024 International Journal of RSIS, an approximate 20% improvement was observed in the academic performance of the children. Similarly, Lumosity claims that regular training games and toys for 6 months improve around 25% of the cognitive performance. Furthermore, the action games improve the visual attention by 20% and respond 45% quicker to multiple moving objects than non-gamers. As a consequence, toys, games, puzzles, etc., are adopted by the parents and educators, creating a demand for cognitive development toys.

Read Full Report: - https://www.marknteladvisors.com/research-library/toys-market.html

Report Highlights Essential Insights for Strategic Decision-Making

  • Detailed market size, share, and forecast analysis
    • In-depth pricing trends and segment-wise cost evaluations
    • Key industry strategies, including innovation, partnerships, and acquisitions
    • Critical value chain analysis and stakeholder profiling
    • Regional import-export market insights and trade flow assessment
    • Thorough competitive benchmarking of top hearing aid manufacturers
    • Identification of new growth opportunities and niche market segments
    • Overview of market trends, drivers, and challenges shaping future demand

Some of the leading players in the Toys Market are:

  • Lego System A/S
  • Hasbro Inc.
  • Mattel Inc.
  • Spin Master
  • Playmates Toys Limited
  • Clementoni Spa
  • Funskool Ltd.
  • Playmobil
  • MGA Entertainment Inc.
  • Ravensburger Holding GmbH & Co. KG
  • Pressman Toy Corporation
  • Simba Dickie Group
  • Talicor Inc.
  • Tomy Company Ltd.
  • Others

Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

Key Steps:

  • Define objectives and research design
  • Collect data through surveys and interviews
  • Analyze and validate data using reliable tools
  • Forecast trends and deliver actionable insights

About us:

MarkNtel Advisors is a trusted global market research and consulting company providing intelligence across the fast-moving consumer goods (FMCG) landscape, covering consumer goods, food & beverage, personal care, and retail sectors. We analyze market trends, consumer behaviors, and innovation patterns to guide brands in optimizing product portfolios and retail strategies. Our Custom Market Analysis delivers business-specific insights that empower companies to expand market presence, enhance consumer engagement, and achieve profitable growth in competitive FMCG environments.

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MarkNtel Advisors

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Contact No: +91 8719999009

Email: sales@marknteladvisors.com

Location: United States

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