Vietnam Cosmetics Market Trends & Insights, 4.2% CAGR to 2030

 

MarkNtel Advisors, a leading market research and consulting firm, has announced the release of its latest study titled Vietnam Cosmetics Market Research Report: Forecast (2025-2030). This report provides a detailed assessment of the Vietnam Cosmetics Market, covering its evolving dynamics, emerging trends, key growth drivers, major challenges, and competitive landscape.

Designed to guide investors, stakeholders, and business leaders, the research aims to deliver valuable insights for strategic planning, risk assessment, and investment decision-making in the years ahead.

Market Timeline Overview

  • Historical Years: 2020–23
  • Base Year: 2024
  • Forecast Years: 2025–30

This helps businesses identify emerging opportunities, assess market risks, and develop data-driven strategies for long-term success.

In case you missed it, we are currently revising our reports. Click on the below to get the latest research data with forecast for years 2026 to 2032, including market size, industry trends, and competitive analysis. It wouldn’t take long for the team to deliver the most recent version of the report.

Download a FREE PDF Sample of the Report: https://www.marknteladvisors.com/query/request-sample/vietnam-cosmetics-market.html  (Discover the market potential, platform-specific insights, and key industry trends.)

Vietnam Cosmetics Market Outlook

According to the report, The Vietnam Cosmetics Market size was valued at around USD 2.5 billion in 2024 and is projected to reach USD 3.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.2% during the forecast period, i.e., 2025-30. This growth is attributed to various factors.

The report also examines consumer preferences, regulatory impacts, and investment trends that will shape the market’s trajectory over the next decade.

Vietnam Cosmetics Market Drivers:

Rising E-Commerce Driving Market Growth – The Vietnamese cosmetics sector is booming due to various e-commerce platforms like Lazada, Shopee, and Tiki. The beauty market among the five major platforms reached a total revenue of USD 1.49 billion in 2023, with approximately 341 million products sold online, representing a growth of more than 50% as compared to 2022. The convenience, variety, and competitive prices of e-commerce platforms attract Vietnamese consumers toward purchasing cosmetics online, creating ample chances for companies which drive their demand exponentially. Also, e-commerce sales contributed to the overall market by 20.2% in 2024 and could reach 24% by 2027. This brings in various opportunities for the companies to expand their product and customer base. Global beauty trends exposure from digital platforms makes customers a little more willing to try new things, which benefits both international and local brands in terms of increased audience and market growth.

View Full Report (All Data, In One Place): https://www.marknteladvisors.com/research-library/vietnam-cosmetics-market.html  (Explore in-depth analyses, technological trends, and investment patterns.)

Vietnam Cosmetics Market Trends:

Growing Demand for Natural & Organic Products – The rising natural and organic cosmetics inclination of consumers is one of the most important trends in the Vietnam Cosmetics Industry. In the light of increasing awareness of the negative effects of synthetic chemicals, usage among consumers has inclined toward natural ingredient-based beauty products. In this regard, it is estimated that the natural cosmetics market will reach beyond USD 62 million by the year 2025 and quite probably will cause a fast-growing pace for the market. The Body Shop and Kiehl's are already growing because of their natural formulation. The completely vegan local brands like Cocoon are also leveraging this trend, by using indigenous ingredients such as; green tea, aloe vera, and rice bran. This completely raised their revenue from USD 554,000 (2020) to USD 7.84 million (2022) and made it apparent that there is great potential for a growing market.

Vietnam Cosmetics Market Segmentation

The study categorizes the Vietnam Cosmetics Market into various segments and sub-segments, each analyzed for its size, growth potential, and contribution to the overall industry.

By Category

  • Conventional
  • Organic

By Product Type

  • Skin and Sun Care Products
  • Hair Care Products
  • Deodorants and Fragrances
  • Makeup and Color Cosmetics
  • Others

By Gender

  • Men
  • Women
  • Unisex

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Pharmacies
  • Online Stores
  • Others

Geographical Analysis

The report presents detailed insights into the market’s geographical expansion, highlighting key trends and opportunities across the following geographies:

By Region

  • Northern
  • Southern
  • Central

Talk to Our Industry Analyst: https://www.marknteladvisors.com/query/talk-to-our-consultant/vietnam-cosmetics-market.html  Get personalized insights into company strategies and regional market dynamics.)

Leading Companies in Vietnam Cosmetics Market Worldwide: Players, Analysis & Future Outlook

L'Oréal Vietnam Co., Ltd., Unilever Vietnam International Company Limited, Estee Lauder (Vietnam) Limited, Beiersdorf Vietnam Co., Ltd., Procter & Gamble Vietnam Company Limited, Shiseido Cosmetics Vietnam Co., Ltd., Marico Limited, Chanel, Inc., MON Trading Co., Ltd. (Vedette), YLV Company Limited (The Skinna), Amore Pacific Vietnam, Cocoon, and others are the top companies in the Vietnam Cosmetics Market.

Key Highlights of the Report

  • Comprehensive Market Overview: In-depth analysis of market size, share, and forecasts from 2025 to 2030.
  • Growth Drivers & Challenges: Clear insights into factors feeling or restraining market expansion.
  • Investment & Regulatory Insights: Evaluation of key policies, funding trends, and collaborations influencing industry performance.
  • Competitive Landscape: Detailed profiles of leading companies, including product portfolios, business strategies, financials, and recent developments such as mergers & acquisitions.

Analytical Tools: Application of SWOT Analysis, PESTEL Analysis, and Porter’s Five Forces Model to assess competition and external influences

Browse through our flexible pricing plans and choose the package that best fits your business needs whether you require a single-user license, corporate access, or customized insights. Once you select the plan that suits your requirements, you can purchase and instantly access the full report online – https://www.marknteladvisors.com/pricing/vietnam-cosmetics-market.html  

Frequently Asked Questions (FAQ)

  1. What is the projected growth rate of the Vietnam Cosmetics Market?
    2. What are the major factors driving this market’s growth?
    3. Which regions are expected to lead the Vietnam Cosmetics Market?
    4. Who are the prominent players in the Vietnam Cosmetics Market?
    5. How is the competition structured in this market?
    6. How can I access the full report?

About Us

MarkNtel Advisors is a trusted global market research and consulting company providing intelligence across the fast-moving consumer goods (FMCG) landscape, covering consumer goods, food & beverage, personal care, and retail sectors. We analyze market trends, consumer behaviors, and innovation patterns to guide brands in optimizing product portfolios and retail strategies. Our Custom Market Analysis delivers business-specific insights that empower companies to expand market presence, enhance consumer engagement, and achieve profitable growth in competitive FMCG environments.

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